{"id":14443,"date":"2017-06-01T20:09:29","date_gmt":"2017-06-01T20:09:29","guid":{"rendered":"http:\/\/www.reinhartrealtors.com\/blog\/?p=14443"},"modified":"2017-06-01T20:09:29","modified_gmt":"2017-06-01T20:09:29","slug":"pricing-home-sellers-market","status":"publish","type":"post","link":"https:\/\/buss5.reinhartrealtors.com\/blog\/pricing-home-sellers-market\/","title":{"rendered":"Pricing Your Home in a Seller\u2019s Market"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14583\" src=\"http:\/\/www.reinhartrealtors.com\/blog\/wp-content\/uploads\/2017\/06\/HouseForSaleSign-e1496688791888.jpg\" alt=\"For Sale with Reinhart\" width=\"640\" height=\"408\" srcset=\"https:\/\/buss5.reinhartrealtors.com\/blog\/wp-content\/uploads\/2017\/06\/HouseForSaleSign-e1496688791888.jpg 640w, https:\/\/buss5.reinhartrealtors.com\/blog\/wp-content\/uploads\/2017\/06\/HouseForSaleSign-e1496688791888-300x191.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>Prepare the home for sale. <\/strong><br \/>\nBuyers are lined up looking for well-maintained homes and because there is a shortage of them, they are willing to compete and pay extra for move-in-ready homes. To get the best price, a home should be detailed the way a car dealer would detail a previously owned car to prepare it for market\u2014everything should be maintained, clean and functional.<strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14453\" src=\"http:\/\/www.reinhartrealtors.com\/blog\/wp-content\/uploads\/2017\/06\/preapproval.jpg\" alt=\"preapproval\" width=\"640\" height=\"426\" srcset=\"https:\/\/buss5.reinhartrealtors.com\/blog\/wp-content\/uploads\/2017\/06\/preapproval.jpg 640w, https:\/\/buss5.reinhartrealtors.com\/blog\/wp-content\/uploads\/2017\/06\/preapproval-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/strong><br \/>\n<strong>Price the home to get buyers excited.<\/strong><br \/>\nIn today\u2019s fast-paced market, smart pricing typically brings high offers quickly. There is a backlog of anxious buyers in most price ranges who haven\u2019t found a home they really like, or lost one or two of them to other bidders. The goal in pricing should be to get multiple buyers excited to the point of making motivated offers (so that they don\u2019t lose out to other equally excited buyers).<br \/>\nIt\u2019s fine to push the pricing a little depending on the size and enthusiasm of the potential pool of buyers for the specific market and price range. Some sellers are even taking the opposite approach and finding success with intentionally pricing low so as to create an auction-type environment with buyers getting caught up in trying to outbid each other. This strategy requires careful planning to be sure the home will be exposed to enough excited buyers to get the optimum price.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14463\" src=\"http:\/\/www.reinhartrealtors.com\/blog\/wp-content\/uploads\/2017\/06\/Ann-Arbor-Residential-24.jpg\" alt=\"Ann Arbor Residential \" width=\"640\" height=\"424\" srcset=\"https:\/\/buss5.reinhartrealtors.com\/blog\/wp-content\/uploads\/2017\/06\/Ann-Arbor-Residential-24.jpg 640w, https:\/\/buss5.reinhartrealtors.com\/blog\/wp-content\/uploads\/2017\/06\/Ann-Arbor-Residential-24-300x199.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><br \/>\n<strong>Higher end markets move slower.<\/strong><br \/>\nHigher end markets are typically moving slower with higher supply levels and market times than moderate and entry level markets. While there is generally less demand for higher-end homes, there are still plenty of buyers waiting for the well maintained and detailed high-end listings.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-14473\" src=\"http:\/\/www.reinhartrealtors.com\/blog\/wp-content\/uploads\/2017\/06\/image016.jpg\" alt=\"Comparables\" width=\"640\" height=\"188\" srcset=\"https:\/\/buss5.reinhartrealtors.com\/blog\/wp-content\/uploads\/2017\/06\/image016.jpg 640w, https:\/\/buss5.reinhartrealtors.com\/blog\/wp-content\/uploads\/2017\/06\/image016-300x88.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><br \/>\n<strong>Place more emphasis on active and pending comps.<\/strong><br \/>\nAs homes sell more quickly, more emphasis should be shifted toward active and pending comps. In strong buyers\u2019 markets, sold comps matter and active and pending comparables ride \u201cback seat.\u201d When there\u2019s a shortage of available homes, more emphasis should be placed on supply and how quickly it\u2019s turning over. How many competitive active listings are there? How many competitive pending listings? What is the ratio of active listings to pendings? What was it a month ago? It\u2019s not uncommon in this market to see pending comps outnumber active comps.<br \/>\nWhen pricing homes in a hot market, shift weight forward toward active and pending comparables. If a mortgage is likely, the house must appraise, but so long as the negotiated price is reasonable, worst case, there may be some adjustment needed for the appraisal.<br \/>\nIf you are thinking about buying or listing a home forsale this year, <a href=\"http:\/\/www.reinhartrealtors.com\/contact_us\/\" target=\"_blank\" rel=\"noopener\">contact us<\/a> to meet with a local real estate professional who can help you take advantage of current market conditions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prepare the home for sale. Buyers are lined up looking for well-maintained homes and because there is a shortage of them, they are willing to compete and pay extra for move-in-ready homes. To get the best price, a home should be detailed the way a car dealer would detail a previously owned car to prepare [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":14583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[1501,1502,1348,542],"class_list":["post-14443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-pricing-to-sell","tag-pricing-your-home","tag-sellers-market","tag-selling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pricing Your Home in a Seller\u2019s Market - Reinhart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/414dale.reinhartrealtors.com\/blog\/pricing-home-sellers-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pricing Your Home in a Seller\u2019s Market - Reinhart\" \/>\n<meta property=\"og:description\" content=\"Prepare the home for sale. Buyers are lined up looking for well-maintained homes and because there is a shortage of them, they are willing to compete and pay extra for move-in-ready homes. To get the best price, a home should be detailed the way a car dealer would detail a previously owned car to prepare [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/414dale.reinhartrealtors.com\/blog\/pricing-home-sellers-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Reinhart\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ReinhartRealtors\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-01T20:09:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/414dale.reinhartrealtors.com\/blog\/wp-content\/uploads\/2017\/06\/HouseForSaleSign-e1496688791888.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charles Reinhart Company\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@charlesreinhart\" \/>\n<meta name=\"twitter:site\" content=\"@charlesreinhart\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charles Reinhart Company\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/414dale.reinhartrealtors.com\/blog\/pricing-home-sellers-market\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/414dale.reinhartrealtors.com\/blog\/pricing-home-sellers-market\/\"},\"author\":{\"name\":\"Charles Reinhart Company\",\"@id\":\"https:\/\/5801annarborsaline.reinhartrealtors.com\/blog\/#\/schema\/person\/262582931189423f848ac51118fd84ac\"},\"headline\":\"Pricing Your Home in a Seller\u2019s Market\",\"datePublished\":\"2017-06-01T20:09:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/414dale.reinhartrealtors.com\/blog\/pricing-home-sellers-market\/\"},\"wordCount\":462,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/5801annarborsaline.reinhartrealtors.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/414dale.reinhartrealtors.com\/blog\/pricing-home-sellers-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/buss5.reinhartrealtors.com\/blog\/wp-content\/uploads\/2017\/06\/HouseForSaleSign-e1496688791888.jpg\",\"keywords\":[\"Pricing to Sell\",\"Pricing Your Home\",\"Sellers Market\",\"Selling\"],\"articleSection\":[\"Real Estate\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/414dale.reinhartrealtors.com\/blog\/pricing-home-sellers-market\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/414dale.reinhartrealtors.com\/blog\/pricing-home-sellers-market\/\",\"url\":\"https:\/\/414dale.reinhartrealtors.com\/blog\/pricing-home-sellers-market\/\",\"name\":\"Pricing Your Home in a Seller\u2019s Market - 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